“We’re never going to be on a supermarket shelf, and that’s not what we set out to do, but we certainly want to be in places that are aligned with the industry and the care that we require for our beer and the passion that we have here. We want to be in these bottle shops that are destinations. It doesn’t benefit us to be in this mass distribution in a Giant supermarket or a 7-Eleven. That’s not where our customers are,” Raines said. (cited from Alexandria Times)

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